Anyone who’s purchased anything from Apple in the last decade knows how beautiful an experience unboxing their products is. Not only is this an exciting process but there’s an aura of intrigue that makes the product something greater.
Packaging is an integral marketing strategy to glamorize a product in order to attract the consumer’s attention. Many consumers will judge a product by its packaging before buying it, so creating compelling and alluring stationary will build first time buyers intrigue.
Packaging is literally the product identity. Another all time classic case of is the Coca Cola bottle. On it, Coke displays an instantly recognizable logo and distinctive shape, which propelled the product to global fame. In many cases, as with coke, the packaging is so important that it costs more than the product itself. As a result, packaging should be included amongst the four P’s of marketing: product, place, promotion and price.