Infographics have been gaining popularity and become widely used amongst businesses and organizations in both digital and print. They are a clear, effective and artistic way of presenting information without losing the attention of the viewer. In this fast paced, modern age, people are inundated with information every day and attention spans are decreasing by the second. Unfathomable amounts of data is stored online and organized for analyzing and reporting purposes.
It can be difficult for people to navigate through countless lines of numbers and statistics whether it be online or in an excel sheet. Infographics are used as a powerful tool to allow people to easily digest information through the use of visual data, charts, and statistics. With the proper use of color, proportion, and negative space, information can be transformed into memorable, attention-grabbing and even persuasive graphics.